Paid Creator Brief · Confidential
Beforeyouspeak Coffee
NZ Woolworths Promo
Performance OG Blend · May 2026 · TikTok & Instagram Reels
Paid
Now in Woolworths NZ
In-store activation
Clean energy
Hey! We're so excited to have you as part of the Beforeyouspeak Coffee NZ Woolworths promo. Beforeyouspeak Coffee Performance OG Blend is now available in select Woolworths NZ stores — and we need your help bringing it to life on the ground.
This is a paid in-store activation. Visit your assigned Woolworths location, find Beforeyouspeak Coffee Performance OG Blend on shelf, and create content that captures the full journey — discovery to first sip. All questions go to Suz: suz@beforeyouspeakcoffee.com
The product
"It's not just coffee — it's your morning performance ritual."
Turmeric
Anti-inflammatory, supports recovery
MCT Oil
Sustained energy, no crash
Ginseng
Mental clarity and focus
Beforeyouspeak Coffee Performance OG Blend — 7 serves per bag. $2 a serve. Now in Woolworths NZ.
Your deliverables
→Visit your assigned Woolworths NZ store (confirmed by Suz)
→1 x Instagram Reel (30–60 sec) — must also be syndicated to TikTok
→Partnership ad label must be turned on in Instagram before posting
→TikTok Spark Ad code must be sent to Suz within 24 hours of posting
→Send all content to Suz for approval before posting
⚠️
Mandatory: Video to camera (V2C) is required throughout. Face to camera or speaking to camera at key moments — non-negotiable. Trending audio with no spoken content will not be accepted.
→Say the brand and product name at least 3 times: "Beforeyouspeak Coffee Performance OG Blend"
Key talking points
Beforeyouspeak Coffee Performance OG Blend is NOW in Woolworths NZ
It's not just coffee — it has turmeric, MCT oil, and ginseng
Your morning performance ritual, not just a caffeine hit
$2 a serve — vs $6+ at a café
7 serves per bag — perfect trial size, available at Woolworths NZ
Angle to what feels authentic — fitness, professional, wellness, or lifestyle
Path to purchase
Name the store and your area — say "Woolworths [your city]" e.g. "Woolworths Auckland", "Woolworths Christchurch"
Tell viewers where to find it: in the coffee aisle at Woolworths
Direct people to the store locator to find their closest store — link provided by Suz
Make it easy — "Use the link in my bio to find your nearest Woolworths stocking Beforeyouspeak Coffee"
End with one of these CTAs:
"Find Beforeyouspeak Coffee in the coffee aisle at Woolworths [your city] — go get it."
"Next time you're at Woolworths, check the coffee aisle — it's there. Thank me later."
"Beforeyouspeak Coffee Performance OG is in Woolworths [your city] right now. Go grab a bag."
"Link in bio to find your nearest store stocking Beforeyouspeak Coffee."
Content inspiration
⚠️
Audio alone is not enough. We need voice to camera (V2C) or voiceover narrating the visuals. Trending audio with no spoken content will not be accepted.
✅ Path to purchase
In-store shelf find → basket → at-home prep. Introduce the product at Woolworths first, then show the coffee being made at home.
✅ V2C · Making coffee demo
Talking directly to camera while making the coffee. The prep is the content — scoop, pour, taste, reaction.
Hook lines to get you started
Habit upgrade
"Your coffee is already a daily habit. Here's what happens when it actually starts working for you."
Category
"Energy drinks crash. Regular coffee just wakes you up. Performance Coffee does something else entirely."
Social proof
"This is what Jack Della Maddalena drinks before a UFC title fight. And before a Tuesday 6am gym session."
Sensitivity
"I'm sensitive to caffeine. This is the first coffee that doesn't make me anxious. Here's why."
Video structure
0–3 sec
Hook
Stop the scroll. Product on screen.
3–10 sec
Setup
The problem or context.
10–20 sec
Product
Shelf find + prep moment.
20–45 sec
Payoff
Real benefit. Specific & personal.
Last 5 sec
CTA
"Find it at Woolworths NZ now."
Do's & don'ts
✓Film at your assigned Woolworths store only
✓Show the product on shelf before purchasing
✓V2C or voiceover — mandatory, trending audio alone not accepted
✓Say "Beforeyouspeak Coffee Performance OG Blend" at least 3 times
✓Tag @beforeyouspeakcoffee and @woolworthsnz
✓Send to Suz for approval before posting
✗Don't film at any store not on your assigned list
✗No competitor mentions or brand comparisons
✗No medical or clinical claims (e.g. "cures", "treats", "prevents")
✗Don't post before sign-off from Suz
Every post must include
Product on shelf + in-home prep
V2C — face or speaking to camera
Brand + product name said 3x
@beforeyouspeakcoffee tagged
@woolworthsnz tagged
#ad or #sponsored disclosed